So after some suggestions from some peers I thought the best way to express the importance of the deconstruction and use of the 5 questions from the media literacy framework was to provide a few examples from myself. These media articles are actually examples of literacy education in the media. First, we have a tv advertisement on the ALNF Wall of hands, followed by 2 opposing newspaper articles on literacy.

Please watch the following you tube clip.

(Australia Literacy and Numeracy Foundation, 2010).

To view my personal response to this TV advertisement with the application of the 5 media literacy questions, click on the link below.

ALNF Wall of Hands TV Commercial – response

Next is a newspaper article from the Sydney Morning Herald. To read, follow the link below.

School literacy plan is failing, say opposition. (Patty, 2010).

Like before, to view my response to this article with the application of the 5 media literacy questions, click on the link below and you will be directed to my views.

School literacy plan is failing, say opposition – response

Here is the final example of a text from the media. It is also a newspaper article from the Sydney Morning Herald. To read, follow the link below.

Students defy data in literacy bliz. (Burke, 2011).

To view my response, follow the link below.

Students defy data in literacy bliz – response

So there were a few examples of the way that I interpret some media texts using the questions developed from the literacy media framework. I encourage you to leave a comment expressing your views on the 3 media texts.

When viewing media text please remember these few things.

Kellner & Share (2005) encourage that media be viewed not as a transparent window, but rather as a created and constricted message. Media experiences are often quick and do not allow time for deconstruction which is the case in most TV advertisements (Thoman, 2003). First and foremost, media is a commodity and must be viewed as that. In understanding and analysing media, students need to interpret the motivation and source of the media (Kellner & Share, 2005). Critical media literacy really starts to play a key role in allowing an individual to participate fully in society and democracy (Morrell, 2002).

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